Nursing Informatics Essay

On the inpatient units we frequently give continuous heparin dosing. Upon the initial order received from the doctor they order a starting dose rate. The registered nurse is expected to pull up in the patient’s electronic record under orders the protocol that provides guidelines for RN’s to adjust the rate according to the patient’s heparin PTT lab levels. The doctor at times will also order a loading dose or additional loading doses depending upon the lab levels. The heparin PTT is drawn every eight hours to determine  where the dosing rate should be set to determine if the level is therapeutic, sub-therapeutic or critical reading. The nurse must use the computerized electronic record that is interfaced with lab and other ancillary departments throughout the hospital in the patient’s electronic record. This makes providing care to the patient more efficient for all those involved in the patient’s care. The nurse is able to pull the data from the computer to make a decision based on her training to make dosing corrections based on the protocol. The nurse’s wisdom also allows them to call the doctor for critical readings, the knowledge to know when to call the doctor for guidance as needed. The electronic chart also makes available other pertinent data for the nurse to research to make sound decisions based upon the patient’s diagnosis and to know what to look for if the patient has had any recent falls or surgery. In addition the nurse would also be able to complete the nursing assessment and input the data compiled into the electronic record for other medical staff . The template was recently redone with nursing input and the assistance of our informatics nurse. I actually only see advantages to having a singled shared consensus-driven model of terminology. I feel it would be a hindrance and a disadvantage to the healthcare profession if we as nurses did not have a single consensus-driven model of terminology. I moved from Florida to California and since my move I have encountered a wide variety of culturally diverse nurses. It is at times challenging with the language barrier when they have trouble thinking of the term they want to use but will generally remember the proper term. Many completed their initial education and training in their birth countries and if we did not have a single driven terminology it would be disastrous. There are companies in the United States that have recruited nurses to come and work in the states partly due to the shortage of nurses but also many to fill very hard to fill positions such as medical surgical or acute medical units. With the shortage of nurses in the United States and some nurses refusing to work certain areas it has become very challenging to fill these positions in hospitals. Along with this is if one were to travel abroad and required further care when they went home to obtain the chart and the terminology be basically  understood would also be very important to one’s health. This also helps to integrate knowledge into one’s own routine clinical practice since all nurses started from the same basic understanding of terminology, what the problem is with the patient, with the ability to verbalize the care needed along with the implications of the disease process. The other issue to consider is if we had more than one model of terminology it would be very difficult to communicate with other medical staff, i.e.. doctors, radiologist, dentist, etc. Currently we have on board a NIS and he is under the Title 38 classification which belongs primarily to nursing. Even though his job does not involve direct nursing care his primary job is directly related to nursing. The is computerized with computerized charting, templates created for nurses for various forms of documentation, and we also use a bar code medication administration scanner (BCMA). The NIS is involved in the development of new templates, modifications of existing templates, the BCMA’s and determining to what extent we can allow it to be fully used by nurses. For example, the BCMA has the capability to get onto the internet from anywhere in house however, that capability had to be absolved. The ability of having an NIS available to nursing and be a go between with IT is very beneficial for nursing needs on the unit level. The NIS has the capability to understand nursing needs and resolve or find a way to intervene on our behalf. When I went to the Cochrane Collaboration and selected from the drop down list of disorders.

Natural Resources and Environmental Ethics

Natural resources essentially belong to everybody else if we are to agree with the presumption that resources are originally made available for the inhabitants of the planet including animals, plants and humans (L. 172). Not surprisingly, contemporary movements have rapidly spread across the globe like wildfire, pushing for the proper allocation of resources as well as the proper handling or management of these resources. The foundation for the claims of several pro-environment organizations is the idea that natural resources are for public consumption under controllable or permissible amounts. But how do we know if what we are taking is just in the proper number? How do we know if we already exceed the threshold?Part of the answers to these critical questions can be traced from the idea that human beings worldwide use various natural resources in many ways (Freeman 35). In more recent times, the global population of human beings has increased sharply, especially in countries that fa ll under the less-developed nations. With the economic status of every country responsible in a way to the total wealth of these nations, it is inevitable that an unstable economy will bring about harsh impacts to the living conditions of its citizens. And while the population mounts incredibly every year, the lowered economic stability of the less-developed countries will most likely prompt those who belong to the lowest point of the social ladder to obtain whatever they can from the natural resources (Burns 444).As one will observe, an increasing number of people whose lives depend on the immediate or at least available natural resources will most probably result to a sharper decline in the quantity and quality of these natural resources. Take for example India whose population outnumbers almost every country in the world. With a steady growth of the population and with a national economy just enough to supplement the lives of a few, the people of India tend to obtain whatever the y can from the country’s natural resources (Bach 157). Sum all of these individuals altogether by the millions and the decline in the quality and quantity of the natural resources will proportionally decrease—or perhaps even more than that.This and other related issues involved in the dwindling of the natural resources have caught the attention of the world. This indicates that the problem is not a small one that easily abates. Rather, having the rest of the world pin their attention to the central problem of handling natural resources is a huge indicator that the problem existing are serious. Further, it also indicates the idea that the world may have taken more than what it needs or, at the least, the world has consumed beyond the amount it can handle. In fact, the very existence of the problem of the dwindling of the natural resources is enough to indicate that the limit has been reached and the time to recess from activities that consume a lot of these resources sh ould be taken urgently (Randall 144).Yet it remains a fact as well that people need these natural resources in order to live. Natural resources such as fossil fuels and water are primary elements that comprise the needs of almost every other nation in the world. While fossil fuels and water both share the primary goal of prolonging the life of man and the society, their depreciating amounts and quality both share several effects (Knight 183).Nevertheless, it is beyond question and doubt that these natural resources are needed to further the lives and activities of mankind. And in order to completely realize this goal, it must also be the case that humanity should learn how to preserve what little they have left. Otherwise, these natural resources may soon dry up or degrade in quality.Thus, numerous global efforts have since been established in order to meet and counter the unwanted effects of overusing or abusing the remaining natural resources. At the core of all these efforts dwel ls the central message that the environment must be protected in order to meet these established goals. One example to this is the fact that a number of countries resort to crafting legislations that seek to undermine the perceived ill-effects of a nation bereft of natural resources.Private entities and non-government organizations also share an equally significant role in deterring these unwanted effects of the decline in the natural resources. There are various measures being advocated and called for by numerous environmental organizations that operate in many different countries. Nevertheless, the point is that the environment must be preserved and protected for human life depends on it as well as the coming generations.However, it remains a fact as well that there are already existing and proliferating problems with regard to the depletion and overconsumption of the natural resources that the world has left. This is why there are organizations that seek to combat these unwanted instances. Quite apart from the fact that the government has a significant role in countering the dwindling amounts of natural resources (Cotner 90), big and private corporations also share an equal amount of responsibility—if not more—in sustaining the natural wealth in the environment. Yet there is the presence of the negative conditions of these natural resources. This only indicates the idea that tasks were not properly enforced or performed in protecting the environment.The decline in the natural resources can be attributed to the lack of rules and regulations that prohibit and prescribe certain actions of man towards the environment. With the absence of laws that seek to sustain and uplift the status of the environment, it is no surprise that there exist the corresponding effects on the natural resources. Moreover, the lack of governmental commitment in addressing these issues also contributes to the continuing degradation of these resources (Toothman 69).Another thing is that there are corporations and other business establishments that utilize a certain fraction of the natural resources yet fail to meet or at least craft proper business ethics that will guide their company’s actions in the proper path. Without these ethical principles of conduct, business establishments then have all the freedom to consume everything they want more than what they need and to use them in whatever possible way one can conceive of.The protection of these natural resources should not be taken to mean as a sole responsibility of the government or of the corporations. Rather, public and private individuals should also take part in the call for the protection of the environment. Environmental groups can lobby in congress possible bills that will address the existing environmental problems or will ensure the protection of the natural resources by imposing functional sanctions to those who seek to deter the law with regard to the environment (Kinney A144). The congress is one of the most recognizable public places that give voice to individuals and groups that further goals that concern the entire nation and even the rest of the world.One of the most notable examples to the volumes of campaigns that have been pushed forward under the banner of environmental protection is the campaign of Al Gore. In his seminar documentary entitled An Inconvenient Truth, Gore discloses before the public the root causes, existing conditions, and future implications of global warming (Tenenbaum A366). His campaign does not only involve the call for a larger and more unified response from the people all over the world. Rather, his campaign also gives full credit to the simple efforts individuals do in their homes and in their locality in order to preserve the natural resources and reverse the ill conditions that beset our natural environment today.There are still many unheard-of documentaries and seminars worldwide that seek not only to inform the public and increase their awareness on the issues that tackle natural resources but also provide alternatives and solutions to the lifestyles and habits of humanity that appear as one of the root causes of the degradation of the natural resources. It remains a fact that there are already existing efforts in countering, or at least lessening, the current environmental degradation we have today. It also sends us the idea that while there are environmental groups that seek to promote the status of the environment our natural resources can never be safely returned to its healthy state.The more important question remains: how do we save our environment for the coming generations? Before solutions can ever be thrown upon this question, one must first recognize the more essential question: who has the responsibility? The answer seems obvious as the fact remains that natural resources primarily belong to the public—hence, the idea that the responsibility dwells not on a single group or indi vidual but to every other person in the world, who has existed, is existing, and will exist.Part of being human is the necessity to preserve the natural resources that contribute to the very existence of the whole humanity. Yet the list of the responsible people does not simply end there. Rather, it is only the beginning of a grander scheme—that is, governments and corporations are also required to partake in the global efforts to salvage the natural resources and prevent them from eventually being consumed in whole with nothing left but memories in the basin of human forgetfulness.This brings us back to the first question posed: how do we save our environment for the generations to come? The answer may seem trivial and difficult to comprehend at first. Yet, it seems that nothing can be easier to answer than the question just given basically because human consumption necessitates human awareness of what is being consumed. What are being consumed are the natural resources of t he world which belong to the public. By being aware that these natural resources are in limited supply, proper care must be given to these resources through every possible means no matter how big or how small it may be. To save the environment for the next generation means to come up with all things possible in order to prolong the remaining resources, and to come up with these things is to be able to actualize them no matter where the individual resides or what group he or she belongs to.ReferencesBach, George Leland. â€Å"Economic Requisites for Economic Stability.† The American Economic Review 40.2 (1950): 157.Burns, Arthur. â€Å"Progress Towards Economic Stability.† The American Economic Review 50.3 (1960): 444.Cotner, Melvin L. â€Å"A Policy for Public Investments in Natural Resources.† American Journal of Agricultural Economics 51.1 (1969): 90.Freeman, Otis W. â€Å"Natural Resources and Urban Development.† Annals of the American Academy of Polit ical and Social Science 242 (1945): 35.Kinney, Joe. â€Å"Addressing Global Warming.† Environmental Health Perspectives 111.3 (2003): A144.Knight, Richard L. â€Å"On Improving the Natural Resources and Environmental Sciences: A Comment.† The Journal of Wildlife Management 57.1 (1993): 183.L., W. â€Å"The Real Origins of Property in Natural Resources.† American Journal of Economics and Sociology 45.2 (1986): 172.Randall, Robert H. â€Å"Conservation of Natural Resources.† Annals of the American Academy of Political and Social Science 206 (1939): 144.Tenenbaum, David J. â€Å"Global Warming. The Soot Factor.† Environmental Health Perspectives 109.8 (2001): A366.Toothman, Stephanie S. â€Å"Cultural Resource Management in Natural Areas of the National Park System.† The Public Historian 9.2 (1987): 69. Natural Resources and Environmental Ethics Natural resources essentially belong to everybody else if we are to agree with the presumption that resources are originally made available for the inhabitants of the planet including animals, plants and humans (L. 172). Not surprisingly, contemporary movements have rapidly spread across the globe like wildfire, pushing for the proper allocation of resources as well as the proper handling or management of these resources. The foundation for the claims of several pro-environment organizations is the idea that natural resources are for public consumption under controllable or permissible amounts. But how do we know if what we are taking is just in the proper number? How do we know if we already exceed the threshold?Part of the answers to these critical questions can be traced from the idea that human beings worldwide use various natural resources in many ways (Freeman 35). In more recent times, the global population of human beings has increased sharply, especially in countries that fa ll under the less-developed nations. With the economic status of every country responsible in a way to the total wealth of these nations, it is inevitable that an unstable economy will bring about harsh impacts to the living conditions of its citizens. And while the population mounts incredibly every year, the lowered economic stability of the less-developed countries will most likely prompt those who belong to the lowest point of the social ladder to obtain whatever they can from the natural resources (Burns 444).As one will observe, an increasing number of people whose lives depend on the immediate or at least available natural resources will most probably result to a sharper decline in the quantity and quality of these natural resources. Take for example India whose population outnumbers almost every country in the world. With a steady growth of the population and with a national economy just enough to supplement the lives of a few, the people of India tend to obtain whatever the y can from the country’s natural resources (Bach 157). Sum all of these individuals altogether by the millions and the decline in the quality and quantity of the natural resources will proportionally decrease—or perhaps even more than that.This and other related issues involved in the dwindling of the natural resources have caught the attention of the world. This indicates that the problem is not a small one that easily abates. Rather, having the rest of the world pin their attention to the central problem of handling natural resources is a huge indicator that the problem existing are serious. Further, it also indicates the idea that the world may have taken more than what it needs or, at the least, the world has consumed beyond the amount it can handle. In fact, the very existence of the problem of the dwindling of the natural resources is enough to indicate that the limit has been reached and the time to recess from activities that consume a lot of these resources sh ould be taken urgently (Randall 144).Yet it remains a fact as well that people need these natural resources in order to live. Natural resources such as fossil fuels and water are primary elements that comprise the needs of almost every other nation in the world. While fossil fuels and water both share the primary goal of prolonging the life of man and the society, their depreciating amounts and quality both share several effects (Knight 183). Nevertheless, it is beyond question and doubt that these natural resources are needed to further the lives and activities of mankind. And in order to completely realize this goal, it must also be the case that humanity should learn how to preserve what little they have left. Otherwise, these natural resources may soon dry up or degrade in quality.Thus, numerous global efforts have since been established in order to meet and counter the unwanted effects of overusing or abusing the remaining natural resources. At the core of all these efforts dwe lls the central message that the environment must be protected in order to meet these established goals. One example to this is the fact that a number of countries resort to crafting legislations that seek to undermine the perceived ill-effects of a nation bereft of natural resources. Private entities and non-government organizations also share an equally significant role in deterring these unwanted effects of the decline in the natural resources. There are various measures being advocated and called for by numerous environmental organizations that operate in many different countries. Nevertheless, the point is that the environment must be preserved and protected for human life depends on it as well as the coming generations.However, it remains a fact as well that there are already existing and proliferating problems with regard to the depletion and overconsumption of the natural resources that the world has left. This is why there are organizations that seek to combat these unwante d instances. Quite apart from the fact that the government has a significant role in countering the dwindling amounts of natural resources (Cotner 90), big and private corporations also share an equal amount of responsibility—if not more—in sustaining the natural wealth in the environment. Yet there is the presence of the negative conditions of these natural resources. This only indicates the idea that tasks were not properly enforced or performed in protecting the environment.The decline in the natural resources can be attributed to the lack of rules and regulations that prohibit and prescribe certain actions of man towards the environment. With the absence of laws that seek to sustain and uplift the status of the environment, it is no surprise that there exist the corresponding effects on the natural resources. Moreover, the lack of governmental commitment in addressing these issues also contributes to the continuing degradation of these resources (Toothman 69). Anot her thing is that there are corporations and other business establishments that utilize a certain fraction of the natural resources yet fail to meet or at least craft proper business ethics that will guide their company’s actions in the proper path. Without these ethical principles of conduct, business establishments then have all the freedom to consume everything they want more than what they need and to use them in whatever possible way one can conceive of.The protection of these natural resources should not be taken to mean as a sole responsibility of the government or of the corporations. Rather, public and private individuals should also take part in the call for the protection of the environment. Environmental groups can lobby in congress possible bills that will address the existing environmental problems or will ensure the protection of the natural resources by imposing functional sanctions to those who seek to deter the law with regard to the environment (Kinney A144 ). The congress is one of the most recognizable public places that give voice to individuals and groups that further goals that concern the entire nation and even the rest of the world.One of the most notable examples to the volumes of campaigns that have been pushed forward under the banner of environmental protection is the campaign of Al Gore. In his seminar documentary entitled An Inconvenient Truth, Gore discloses before the public the root causes, existing conditions, and future implications of global warming (Tenenbaum A366). His campaign does not only involve the call for a larger and more unified response from the people all over the world. Rather, his campaign also gives full credit to the simple efforts individuals do in their homes and in their locality in order to preserve the natural resources and reverse the ill conditions that beset our natural environment today.There are still many unheard-of documentaries and seminars worldwide that seek not only to inform the publ ic and increase their awareness on the issues that tackle natural resources but also provide alternatives and solutions to the lifestyles and habits of humanity that appear as one of the root causes of the degradation of the natural resources. It remains a fact that there are already existing efforts in countering, or at least lessening, the current environmental degradation we have today. It also sends us the idea that while there are environmental groups that seek to promote the status of the environment our natural resources can never be safely returned to its healthy state.The more important question remains: how do we save our environment for the coming generations? Before solutions can ever be thrown upon this question, one must first recognize the more essential question: who has the responsibility? The answer seems obvious as the fact remains that natural resources primarily belong to the public—hence, the idea that the responsibility dwells not on a single group or i ndividual but to every other person in the world, who has existed, is existing, and will exist. Part of being human is the necessity to preserve the natural resources that contribute to the very existence of the whole humanity. Yet the list of the responsible people does not simply end there. Rather, it is only the beginning of a grander scheme—that is, governments and corporations are also required to partake in the global efforts to salvage the natural resources and prevent them from eventually being consumed in whole with nothing left but memories in the basin of human forgetfulness.This brings us back to the first question posed: how do we save our environment for the generations to come? The answer may seem trivial and difficult to comprehend at first. Yet, it seems that nothing can be easier to answer than the question just given basically because human consumption necessitates human awareness of what is being consumed. What are being consumed are the natural resources of the world which belong to the public. By being aware that these natural resources are in limited supply, proper care must be given to these resources through every possible means no matter how big or how small it may be. To save the environment for the next generation means to come up with all things possible in order to prolong the remaining resources, and to come up with these things is to be able to actualize them no matter where the individual resides or what group he or she belongs to.ReferencesBach, George Leland. â€Å"Economic Requisites for Economic Stability.† The American Economic Review 40.2 (1950): 157.Burns, Arthur. â€Å"Progress Towards Economic Stability.† The American Economic Review 50.3 (1960): 444.Cotner, Melvin L. â€Å"A Policy for Public Investments in Natural Resources.† American Journal of Agricultural Economics 51.1 (1969): 90.Freeman, Otis W. â€Å"Natural Resources and Urban Development.† Annals of the American Academy of P olitical and Social Science 242 (1945): 35.Kinney, Joe. â€Å"Addressing Global Warming.† Environmental Health Perspectives 111.3 (2003): A144.Knight, Richard L. â€Å"On Improving the Natural Resources and Environmental Sciences: A Comment.† The Journal of Wildlife Management 57.1 (1993): 183.L., W. â€Å"The Real Origins of Property in Natural Resources.† American Journal of Economics and Sociology 45.2 (1986): 172.Randall, Robert H. â€Å"Conservation of Natural Resources.† Annals of the American Academy of Political and Social Science 206 (1939): 144.Tenenbaum, David J. â€Å"Global Warming. The Soot Factor.† Environmental Health Perspectives 109.8 (2001): A366.Toothman, Stephanie S. â€Å"Cultural Resource Management in Natural Areas of the National Park System.† The Public Historian 9.2 (1987): 69.

Travel Motivation Essay Example | Topics and Well Written Essays - 2500 words

Travel Motivation - Essay Example With the changes in the structure of the society, more purchasing power in the hands of the people, rightly associated with more stress, tourism worldwide has grown beyond proportions. It is now declared as an industry like any other industry. Motivation has always been an important consideration in the field of tourism (Pearce & Lee, 2005). Motivation is seen as the driving force behind all actions. Travel motivation is challenging because of the different human needs. The purpose of travel is no more just business or pleasure. The tourist visitation patterns and the result of a destination choice pattern are influenced by the tourists’ motives and backgrounds. Tourist motivation can be defined "as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience" (Pearce, Morrison & Rutledge, 1998 cited by Espinoza). A desire for novelty and difference, the curiosity to remove the myths about exotic pl aces gives tourism a boost. Tourism ranges from Jerusalem to Bangkok and shapes politics, creates identities, and manufactures history. Today we hear of spiritual tourism, health tourism, nature tourism, casino tourism, sex tourism, dark or grief tourism, sustainable tourism, eco-tourism, adventure tourism, space tourism and heritage tourism. This paper will discuss how different forms of tourism have come into existence to meet different needs of the tourists especially in the context of New York as a tourist destination. Market segmentation in the tourism industry is based on travel motivation factors. A study conducted on Switzerland as a destination revealed that the number of leisure trips that any person undertook and the duration of the trips have reduced. These have been related to significant time constraints in certain segments of the traveling public. This is an indication that Switzerland’s travel market has entered the maturity stage. It also demonstrates that

Poster presention Essay Example | Topics and Well Written Essays - 1000 words

Poster presention - Essay Example On top of these physical manifestations of trauma, psychological symptoms related to possible post traumatic stress disorder (PSTD) may surface. These may be accompanied by chronic pain syndromes, chronic fatigue syndrome, eating disorders and irritable bowels (Springer et al., 2003). The case at hand is about a mother who has fled from her abusive partner because he has been found to have sexually abused her two children. Her older son, aged 9 is by another man, and the younger son, aged 5 is the abusive partner’s own son. It is logical to assume that both boys may have been traumatised by their experience of child abuse. To add insult to injury, the man is requesting for custody for both of them, and their mother is denying it due to obvious reasons. Studies have shown that most often, the abuser is somebody familiar to the child and that the abuse happens in a familiar environment, supposedly safe for the child (Administration for Children and Families, 2004). In this case, the perpetrator is the parent/ parental figure of the child victims, which further heightens the likelihood of trauma. Abused or neglected children develop painful memories of the experience and it can haunt them all their lives. The traumatic experience can even influence the way they behave with others or how they would raise their own children in the future (Anda et al., 2005). Some children may never fully recover from the trauma, resulting in lifelong depression, anxiety, and personality disorders. Shengold (1989) have termed the devastating long-term consequences of child maltreatment as â€Å"soul

Obesity Essay Example | Topics and Well Written Essays - 2500 words - 1

Obesity - Essay Example This paper seeks to discuss the definition and measurement of obesity, the current state of obesity among high school students, the causes, and the possible measures that can be taken to address the issue. The nature of obesity makes it difficult to clearly define the condition. However, most researchers define obesity as the presence of excessive fat in the body that is characterized by the presence of adipose tissue. Using the above definition, presence of 30% fat in females was considered as obese while for males, presence of 25% fat in the body was considered obese. The Body Mass Index (BMI) is the most common tool used to measure obesity. The BMI is the ratio of an individual’s weight in kilograms to the square of their height in meters. The BMI percentiles are used together with a growth chart to assess levels of obesity among various age groups. Currently, the rate of obesity among high school students stands at 13.7% while the number of overweight students is 16.6% of the total population of high school students in the US. On the boys’ category, the rate of obesity among white American students stands at 16.5%. The rate is slightly higher among Latin American students whose figure stands at 19.0%. However, this rate for African American students with this group’s figure recorded as 14.8%. On the girls’ category, 9.7% of white American students are obese while the figure for Latin American students increases slightly and is recorded at 11.4%. African American students at 16.7% recorded the highest rate of obesity for this category. According to these statistics, African American girls have the highest rate of obesity among high school students white American girls have the lowest rate. Latin American boys have the highest rate among boys. The above statistics indicate that obesity is most prevalent among African American students. White Americans have the smallest rate of

Professionalism and ethics learning portfolio Essay - 1

Professionalism and ethics learning portfolio - Essay Example l issues in the legal profession: â€Å"First, do no harm.† In applying this adage to the legal profession, analysts point out that, in recent years, many lawyers have forgotten about their commitment to justice and the rule of law. At times that goes against the very tenets of legal success. While humility and sacrifice is valued in the medical field, it can be a career killer in legal circles. Maybe instead we could slip in â€Å"First do much harm† instead. That is not to say that all legal professionals are arrogant and self-serving, but legal practice often rewards these qualities nonetheless. Generally speaking, law is now guided by an established philosophical school: ethical egoism; that is, doing what is best for oneself is what is best for the world. Some practitioners and interest groups point out that there may be a need for a Hippocratic Oath for law graduates in order to ensure that illegal and unethical practices in the legal profession would be avoided. An analysis by Evans (n.d) reveals that implementing a Hippocratic Oath for lawyers may work well for the legal profession; however, it may also just remain an empty symbol because in essence, the legal profession is very much different from the medical practice. The medical profession, from the very beginning, incorporates and emphasizes among their students the importance of ‘first, doing no harm.’ Among law students and new lawyers however, the message is not transmitted and emphasized enough. Evans (n.d) also points out that the legal practice is filled with activities which circumvent the laws; these practices also often skate the thin line between the ethical and unethical. And yet, most lawyers are aware of this practice among their colleagues and given the same opportunity, would use such strategies too. With this premise in the legal practice, Evans (n.d) once again points out how, in the legal practice, â€Å"honesty is all very well, but how does honesty allow tax avoidance, but not

German Commercial Law Essay Example | Topics and Well Written Essays - 1500 words

German Commercial Law - Essay Example he similarities and difference between the European Court of Justice and German Federal Constitutional Court as far as the interpretation of legal issues in general including European arrest warrant case in particular. There are several similarities in interpretation of European law by European Court of Justice and German Federal Constitutional Court in commerce and basic law aspects (Dannemann, 1993). This is reflected in the amendments made to German civil codes in pursuance with the European law (Raymond Youngs, 2002). However, in some specific matters, there arises a clash between the two legal agencies. It is argued that the exclusive jurisdiction of European Court of Justice has been severely affected by the powers of German Federal Constitutional Court as provided by the German constitution (Alter, Karen, 1996). This led to interference of German Parliament in interpretation of German law or European law. Even in several occasions it was felt that the basic law of Germans is quite differently interpreted by the two legal authorities. For example, in one of the important case, the Federal Constitutional Court of Germany discusses the merits of party’s complaint in the context of Article 38(1) of the Basic Law3, and opined that only this provision gives him standing. The judgment gave more support to interpretation of German federal constitutional court especially in European arrest warrant case. Hence it was postulated that while interpreting the basic law’s applicability, the court should not only see the provisions of Europen court of justice but also consider the provisions of German federal constitutional court. European court of justice would look in to the general issues of citizens of all the member countries (Vermeulen and Sanders, 1998). There is a feeling that Bundestag is limited in its powers due to the fact that Germany is a member of the European Union4, which has its own legislation. However that loss is compensated by Germanys

The Creature in the book The Animalinside Essay Example | Topics and Well Written Essays - 750 words

The Creature in the book The Animalinside - Essay Example The combination of the images and the accompanying text take a reader through the experiences of the dog encountered. Since there is an outstanding harmony between the images and the text, the book stands on its own as an exemplary cultural event. The accompanying texts help the reader understand the journey undertaken by the dog as well as its future intentions when it is freed from the box. This paper will present a critical analysis of the meaning of the images in the book. The book titled The Animalinside comprises of 14 brief monologues accompanied by 14 outstanding images. A close analysis of the history of the book reveals that all the13 images are coming after the first one was painted in relevance to the first text. The first text came out as an inspiration of Neumann’s two-dimensional creature. The creature has features that make readers view it as a dog, although it tends to be in a leading position in a limited three-dimensional space. The creature highlighted in t he images does not qualify to be a human being. It has outstanding similarities to a dog but has not visible front legs (Ehrenreich 19). The texts accompanying the images reveal Krasznahorkai’s expertise in the use of language, which surpasses the normal skill of telling a story. The accompanying text is highly powerful and readers need to be keen to understand the meaning. After Neumann had produced his first image, Krasznahorkai developed the first accompanying text. In response, Neumann developed 13 more images that Krasznahorkai responded with accompanying the text. The book represents a multimedia collaboration combining expertise from art and literature. Krasznahorkai developed his text in prose form and focused on the creature depicted by Neumann (Pinker 187). The writer began by highlighting that the creature was willing to get out of the bondage in which he existed. Krasznahorkai helps the reader have a direct connection to the mind of the creature.

Ancient Theatres in Jerash Essay Example for Free

Ancient Theatres in Jerash Essay Modern technology has changed matters in documentation significantly and promises to continue to bring change. This paper attempts to present:1-How should we understand documentation of archaeological Sites, historic buildings and monuments according to their particularities, categories, types, components of documentation, taking into account the internationally agreed standards for the documentation of the cultural heritage. 2- The potential of the application of 3D laser Scanner and Photomodeler in documentation of the immovable cultural heritage. As a case study the ancient theatres of Jerash (the Southern and the Northern) will be presented. While the purpose of using different methods of documentation is to make comparison comparison of the advantages ,disadvantages ,the accuracy of the traditional method – total station –, 3D scanner method, and Photomodeler method. 1. INTRODUCTION As cultural heritage is a unique expression of human achievement, and since this cultural heritage is continuously at risk, documentation is one of the principal ways available to give meaning, understanding, definition and recognition of the values of the cultural heritage. As such it constitutes an important basis of orientation for subsequent restoration and maintenance measures. Furthermore all interventions acquire the character of evidence themselves and therefore, have to be documented. Article 16 of the Venice Charter emphasizes that in all works of preservation or excavation, there should always be precise documentation in the form of analytical and critical reports, illustrated with drawings and photographs. Every stage of the work, including technical and formal features identified during the course of the work, should be included. This record should be placed in the archives of a public institution and made available to research workers. It is recommended that the report should be published. Thus documenting the Cultural Heritage not only describes the context in which the materials were found, and their relationship in space and time to geological deposits and large architectural features, but also as monitoring of the remains of past human activities. The documentation process, which may be undertaken as an aid to various CRM activities, such as protection, identification, monitoring, interpretation, registration of stolen cultural objects, can benefit tremendously from various modern techniques that are available to us nowadays. (graphic documentation) Techniques based on conventional surveying to produce plans, elevations, and architectural details. Photographic e.g. photography, rectified photography,computer-rectified photography, photogrammetry, and 3D laser scanner. The photographical documentation should provide information on the important condition of a monument, i.e. before, during, and after restoration. 3. INTERNATIONAL CORE DATA INDEX There are three internationally agreed standards for the documentation of the cultural heritage: a) The Core Data Index to Historic Buildings and Monuments of the Architectural Heritage (1992), b) The Core Data Standard for Archaeological Sites and Monuments (1995), and c) The Object ID (1997) which was developed to provide an international standard for the information needed to identify cultural objects, in response to the threat posed by the illicit trade in the movable heritage. The evaluation of the documentation process can be carried out by comparison with such standards. Other considerations could be related to the particularity of the monument, the cost, the ability to benefit from modern digital techniques and the success in acting as a historical record of human activities. 4. ANCIENT THEATRES OF JERASH Few ancient towns are as well preserved and as complete as Jerash, a city complex that once was a thriving commercial zone and part of the Decapolis. Built in the 2nd century BC the city was conquered in 63 BC by the Roman General Pompey. The grand theatres and spacious public squares, plazas and baths, the Roman Cardo running 700 meters north from the Oval Plaza and pass sky-piercing columns flanking from both sides in Jerash make this site truly an archaeological park. 4.1 The Southern Theatre in Jerash The southern theater (Exterior Diameter 70.5m) today is one of the most impressive of Jerash’s public building. Begun at the end of the 1st century AD (during the reign of Domitian) and completed in the early 2nd century. On its completion, it became one of the most splendid civic monuments in the 2. CATEGORIES AND COMPONENTS OF DOCUMENTATION Regardless of the location of the activity, it type or philosophy of art and historical conservation, the documentation should address three questions: what it is, where it is, and when! There are three Categories and Components of Documentation: Written: should comprise an architectural description, the state of preservation , an interpretation of the results of all tests and analyses, a summary of the results of all investigations, and a report on the interventions executed. Non-photographic ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ developing city and certainly the finest of its type in the whole province. The cavea of the auditorium was divided into two sections, with a wide terrace (diazoma) describing the full half circle between them. The lower half was built into the side of the hill. While the top half was built above it. Although the auditorium has survived remarkably well, the top rows of seats are missing, and one cannot be sure of the exact original number.(Figure. 1) Figure. 2 Plan of the Northern Theatre The theatre itself probably had two main phases during its lifetime. It was dedicated, and probably completed, in AD 64/65. It was a small, probably, theatre used for poetry readings, meetings or more modest performances than the large dramatic events that would have taken place in the citys larger Southern Theatre. The theatre may also have been the city councils meeting hall. It was- modified several times and probably enlarged in the first quarter of the 3rd century. It finally went out of use as a theatre by the 5th to 6th centuries. On some of the seats of the lower cevea are inscribed in Greek the names of the voting tribes (phylai) that were represented in the bouleutirium, or city council except one tribe named after the Roman Emperor Hadrian, the others are named after Olympian gods. the theatre was also used as a bouleuterion, or city council meeting-hall. The theatres expansion in the first quarter of the3rd century AD included the addition of eight rows of seats, doubling the theatres capacity to around 1600 people. The three best preserved external vomitoria, at the western end of the upper auditorium, show their original construction of three independent, semicircular arches rising towards the exterior with evidence of large wooden doors that could have been opened or closed to control access to the theatre. The original scaena wall, facing the audience from behind the stage, was dismantled and replaced by a more complex scaena composed of two parallel wal1s. The elaborate scaenae frons was probably two storeys high, and was adorned with colored marble, free-standing Corinthian columns and broken entablatures, behind which were semicircular niches decorated with mosaics. Figure. 1 Plan of the Southern Theatre The front of the stage was divided into four sections with pedestals between them. Each section was decorated with a central pedimental niche flanked by arched niches .These elaborate architectural compositions are a common feature of Roman theatres. The front of the stage is decorated with pediment and arched niches. The wall rising behind the stage, the Scaenae Frons is pierced by three doors used by the performers to enter and exit the stage from the sides. The Scaenae Frons would have had second storey repeating most of the decorative and architectural elements of the lower level. Much of the outer (north) wall of the theater is a modern reconstruction. The rebuilding, however, of the rear wall behind the scaenae frons must be regretted, for we do not know what this wall was like and such suspect `restorations` run the risk of endangering the validity of the whole structure; for how can one be sure what is genuine and what is not? Happily, the greater part of the theatre is completely genuine. (Browning. Iain/ Jerash and the Decapolis) 4.2 The Northern Theatre The North Theatre complex is composed of the North Theatre (Exterior Diameter 43, 47m, orchestra Diameter 14,33m) itself and a plaza in front of it . A great deal smaller than the South Theatre, its orientation is determined by the northern decumanus upon which it opens and from which it is approached. The cavea shows the usual arrangement of four cunei in the lower half, and eight in the upper half .At the top of the upper section of the cavea there was scarcely room for passageway and colonnade.( Figure. 2 ) 5. METHODS OF DOCUMENTATION IN JERASH THEATRES The purpose of using different Methods of documentation of the Southern and Northern Jerash theatres is to make comparison of the advantages ,disadvantages ,the accuracy of the traditional recording method, 3D scanner, and PhotoModeler. Accuracy is the correctness of the measurement, regardless of its precision. Precision refers to the fineness of measured distinctions. Results of the case studies are presented and compared. The aim is to give (mostly nongeodetic) users recommendations, which method is suited best for what kind of application, or even if a combination of 3D scanning and PhotoModeler is advisable. Criteria like quality of the results, amount of cost and time, required equipment and occurring problems are to be considered. To investigate the advantages, disadvantages and ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ the accuracy of these methods, we carried out some case studies for the two theatres. Different typical objects were chosen and characteristically parts of them were recorded by tape, total station, PhotoModeler and 3D scanning. In this research project, we have installed a number of different test targets that allow an investigation in the quality of points recorded by laser scanners and the geometric models derived from the point clouds. 5.1 By using Total Station and AutoCAD Software: Conceptually, total stations are different from most measuring systems used by archaeologists because they are effective over a great range of scales and have an accuracy that is unusual in our experience. Limits on drawing precision that were once inherent in the use of scaled drawings have been removed by CAD systems. For example, it might be measuring the position of a point 1 km away from the total station and be accurate at least to the centimeter. This is equivalent to the use a tape to measure the distance to an object a meter away with .01 mm accuracy. The total station can be used to measure archaeological structures during an excavation. The precision with which a CAD system can maintain coordinates depends on the internal data structure chosen, but all standard CAD systems maintain coordinates at levels of precision beyond the scholars capacity to measure. A surveyor collecting data using preelectronic techniques could have used the tape to take the measurements, together with cross section for elevation information and quantity estimates. Or, the survey could have been completed using such polar techniques as transit or theodolite/EDM surveys. Electronic data collection with total station instruments permits the quick acquisition of a large amount of field data, together with the efficient and error-free transfer of the data to a computer. Once in the computer, the field data can be edited and analyzed for completeness of coverage and accuracy. For the documentation of the Southern theatre and the Northern theatre of Jerash more than 900 points were taken using the total station (Skoia). Tape measurement was conducted to record some of the dimensions of the theatre (the scene and some architectural details). The goal of these measurements was to collect more field dimensional measurement and other detail measurement for the documentation of the theatres. Full documentation for the Southern theatre of Jerash 2D and 3D was finalized with 2D documentation and reconstruction for the Northern theatre of Jerash. 5.2 By using PhotoModeler: While photogrammetry and metric surveying techniques can be suitable for archaeological sites and buildings, they present certain disadvantages for smaller and more complex objects. PhotoModeler is a windows software program that helps to extract measurements and 3D models from photographs. By using cameras as an input device, photomodeler is capable to extract accurate measurements and details. It is based on using several photos ( Figure 4 ) from different angles with known focal length, using control points ( Figure. 5 ). PhotoModeler can create 3D models and export the measured data as a dxf file. ADVANTAGES Contains information about surface detail (e.g. weathering patterns).Photographs are easier to interpret and recognize than drawing. DISADVANTAGES Essential high-skilled photographers.The enlargement of images should do accurately.Photographic format (analogue). PhotoModeler is one of the methods we used in documenting, measuring, and modeling the scene of the Southern theatre in Jerash. Several selected photos taken from slightly different positions were shot using digital camera. For calibration, some 3D points of the scene were obtained. For this purpose a modern integrated total station model Sokkia to collect more than 50 points to record the 3D points. These points were carefully chosen to be very well distributed on the scene in order to use them as GCPs (Ground Control Points). ( Figure. 5 ) With these data, we produce a 3D model, Orthorectified images (Photogrammetry) and measurements (x, y, z) or lengths for the stage of the Southern theatre of Jerash. For more accuracy we produced a detailed model for the scene features- the left Gate(Figure. 3 ) and then combined these detailed models together to produce the scene of the theatre. Figure 4. Camera Stations to produce a 3D Model for the the left Gate of the stage of Jerash Southern Theatre Figure 3 3D Model for the left Gate of the scene of Jerash Southern Theatre. ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ first implementation of the new technology seems to be very useful and promising. The main advantage of scanning is the fast and direct collection of large numbers of surface object points. The measurement process needs no attendance except for the set-up required when establishing a new viewpoint. The huge number of records formed a nice cloud of points, which very precisely matches the true 3D shape of the interested object (in our case the cavea and the scene of the two theatres). In the office there are two sophisticated softwared, which deal with the collected cloud of points. One of the software can import the clouds and get a nice three model of the object. The other software can also get the 3D model and rectify the model to get the measurements of the object. The final result can be exported to CAD software like Auto Cad or Micro Station. A couple of Million of 3D points were captured from different points of view. In addition to the 3D points, a set of 2D images were also been taken. In the Southern theater three stations were sat up to capture points of the theater from different angles of view as shown in (Figures 6, 7, 9). In the north theatre we used three stations to cover the whole theater and two stations to capture the surrounding area . All these stations and the cloud of points are shown in (Figures 8, 10). Figure 4. Several photos from different angles with known focal length, using control points for the Scine of the Southern theatre 5.3 By using 3D scanner. Laser scanning technology with its automated data capture capabilities is bringing new perspectives and can satisfy most requirements of this type of applications. 3D laser scanning represents today the most advanced technology available for measuring and documenting objects. Our scanner can measure on average about 1000 points per second. Terrestrial laser scanning technology is based on active range sensors measuring directly the distance between the sensor and points over the surveyed object. Objects that can be documented by 3D scanning, range from the sizes of coins or potsherds to whole cultural landscapes. Traditional heritage recording methods like close range photogrammetry are not suitable for all kinds of objects. Particularly when the objects have very irregular surfaces and not a clearly defined structure, scanning wi ll probably yield better results than photogrammetry. In contrast to photogrammetry 3D scanners directly produce a huge number of 3D points. The resulting point cloud can be used to extract CAD elements or by using point triangulation to create a 3D surface model. Additionally, images can be mapped onto the model to get a virtual copy of the real object. While both photogrammetric and laser scanning techniques can deliver similar type of products the end users are accustomed to have, other supplementary data such as line drawings, DTM etc., A main advantage as compared to close range photogrammetry is the availability of near real time 3D coordinates for irregular surfaces. The striking capability of collecting hundreds or even thousands of points per second is praised by producers and operators. On the other hand, questions concerning the quality and accuracy of the recorded points receive little attention. Specifications stated by the producers are not comparable. The main difference between scanning and photogrammetry is obvious: While photogrammetric surveying is an indirect data acquisition method (images are needed before measurements can be executed), scanning produces 3D points directly. As geodetic surveying instruments, scanners cannot be used when the object or the observation platform is moving. In these cases, photogrammetric images, which can be acquired with very short exposure times, are the only means of metric documentation. Although surveyors tend to see accuracy as a predominant consideration when comparing measuring equipment, for the practical use there are numerous other characteristics which may be decisive under certain project pre-conditions. Four stages for doing the work: scanning in the field, registration ,segmentation, modeling . To build up a precise 3D model of the South theatre and the North theatre we used the 3D laser scanner model †GS100 MENSI†. The results we’ve obtained were very precise and the Figure 6. Mesh part of the Scene and the cavea of the Southern Theatre Figure 7. Cloud Points of the Scene of the Southern Theater ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ ADVANTAGES Very precise measurements. A solution in situations where 3D measurement by other means may be difficult. Quick in data capture. On-sitescanning is possible. DISADVANTAGES Very expensive. Practical limits on the object size and height. May have difficulties on some material surfaces. May have difficulties on some Material surfaces Editing the data to produce meaningful results may be difficult. other applications. The software has the ability to export the final models and solids to Auto Cad using the solid SAD converter. 2) Real Works Survey. Provides the user a set of tools for processing 3D point clouds and 2D images in order to obtain the necessary information. Generally, this processing can be divided into two modes: the Registration mode and the Office Survey mode. During the registration mode we register several scans simultaneously by using data captured during target scanning. Several test fields using white spheres as targets have been installed to get information about the accuracy of distances in scanning direction and across. We also use the Geo Referencing tool to put the scanned data into a known coordinate system. During the office survey mode, we segment the point clouds into logical parts. We also extract measurements or different types of 2D drawings from the point clouds. These extracted results were exported into CAD systems. 6. LASER SCANNER DATA ACQUISITION The laser scanner MENSI GS100 was used in this project and scanning was performed from various positions so that the full coverage of the surface will be achieved with sufficient overlapping (Fig. 10 ). The specific scanner has a recommended range of 2-100 , with optimal range of m.. The system’s horizontal and vertical field of view is 60 degrees. Reflective targets distributed over the site allowed the easy registration of the scans during data processing. Although the laser scanning software provides direct and immediate access to the scan data by visually inspecting the point cloud in situ to identify possible problem areas in the data sets, it proved that some parts of the site were excluded and larger overlap was required for the complete merging of all scans. Figure 10. North theatre; Overlapping areas and gaps Starting with the question of accuracy, it must be understood that total stations have built-in limits on precision that are often ignored and that affect ultimate accuracy. Accuracy refers to the agreement of a value with the true value. Whereas the problem was once measuring as precisely as possible or as precisely as a scaled drawing could display, the problem is now to measure and record as precisely as required for the particular project. A comparative evaluation of the techniques in the data capture and modeling of the northern gate of the Southern theatre is shown and measurement results of the Tape measurement, PhotoModeler, 3D Laser Scanner GS 100 MENSI measurement are presented in table 1 Figure 8. Mesh view of the North theatre Figure 11. Cloud Points of the Cevea of the southern Theatre Figure 9. Mesh part of the northern gate of the Southern Theatre The office work included the use of two software packages: 1) 3Dipsos. Sophisticated software used to reconstruct 3D models from large sets of point cloud data captured by a 3D laser scanner. It is an intermediate data processing application between scanning and the use of environments reconstructed in ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ to 90 degrees as possible, 4. Ensure that all points appear on three or more photographs, 5. Ensure all point and line markings on the images are precise, and do not guess at a point location if it cannot be seen, is not distinct, is fuzzy or is hidden by some other object. Nevertheless, the precision supplied by total stations or photogrammetry software and recorded in CAD models must not exceed the limits on accuracy of the total system and must be appropriate for the job at hand. As already stated, every project has its own particularity. Those needs should be carefully determined, explicitly stated, and properly met by the survey methods and procedures. Laser scanning provides dense 3D information that can be implemented for the DEM and also for the determination of the ground coordinates of presignalized control points. The large sets of data obtained are an impediment to virtual computer visualization. Often it is very difficult to deal with the data without large RAM memory of the order of two GB. 7. CONCLUDING REMARKS The documentation of the Jerash theatre was implemented by a combination of photogrammetry and 3D laser scanning. Generally:†¢ Hand survey is labor intensive specially in the field. †¢ Computer rectified photography is the simplest method of producing drawings. Metric cameras are no longer needed and can be substituted for with simple digital cameras. †¢ The advantage of using photogrammetry is its speed and accuracy, especially over large and complex structures. †¢ Cost will inevitably be one of the deciding factors in choosing between different recording methods, but should not be used to decide the level of survey. The effort needed to get accurate and detailed DEM models by means of photogrammetric procedures only, is considerably high. There are limits on precision based upon a different group of contributing factors, lens distortion, precision of lens focal length measurements, size of photos used. PhotoModeler is an elegant measurement method used in documentation of cultural heritage applications. The shortfalls of this method, mainly associated with limited geometry of areas in the shadow of the object, are more prominent when the object is a large complex form. However its use does not involve large costs or sophisticated equipment, as only a calibrated digital camera is needed. The recent emergence of terrestrial laser scanning has shown that it has the potential to be of major value to the cultural heritage recording professionals. While data collection in this project using the PhotoModeler and Laser scanning methods indicated a small gain in time over laser scanning, the main advantage is the fully automated data capturing process using terrestrial laser scanning. Generally, laser scanning requires viewing the surveyed object from several viewpoints to resolve shadows and occlusions. To achieve the best accuracy in PhotoModeler: 1. Ensure that a well-calibrated camera is used for the project, 2. Use photos with good resolution. 3. Ensure that the angle between the camera stations is as close John Coles,† The Site Record and Publication† Conservation on Archaeological Excavations, Ed.N.P. Sanley Price, ICCROM, pp.59-69, Rome, 1995 Photogrammetric Measurement, Object Modeling and Documentation in Architecture and Industry, Ed. Petros Patias, ISPRS, VOol.XXXII, Thessaloniki, 1999 Documenting the Cultural Heritage Edited by Robin Thornes and John Bold ,Getty Information Institute,1998 MENSI 2001: Mensi training materials, German training course, May 2001. WWW 2001: An extensive collection of links to laser scanner producers and reports about applications in cultural heritage is maintained by the authors at http://scanning.fh-mainz.de -www.international.icomos.org/recording_fre.htm Browning.Iain/ Jerash and the Decapolis/ Chatto Windus.London/ 1982/ (Ds154.9 G47 B76 1982). and Carl H.Kraeling/ Gerasa City of the Decapolis/ Yale University/ Published by the American Schools of Oriental Research/ New Haven, Connecticut/1938. W. Boehler, M. Bordas Vicent, A. Marbs ( Investigatgn Laser Scanner Accuracy , The XIXth CIPA Symposium at Antalya, TURKEY, 2003. Harrison Eiteljorg, How Should We Measure an Ancient Structure?, Nexus Network Journal, vol. 4,no.4(Autumn2002),http://www.nexusjournal.com/Eiteljorg.ht ml) Boehler, W. , Heinz, G., Marbs, A. The Potential of NonContact Close Range Laser Scanners for Culture Heritage Recording,CIPA Working Group VI)2001.

Tivo Marketing Case Analysis Essay Example for Free

Tivo Marketing Case Analysis Essay The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However, defining this new marketing campaign was challenging, especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign is to select a positioning strategy that will speed up the adoption of TiVo among consumers. The marketing team has three options on how to position TiVo: 1) as an enhanced digital video recorder, 2) as a product that gives viewers the ability to create their own television network, 3) or as a super VCR. I recommend that they position TiVo as the super VCR that gives users a unique TV experience. Analysis TiVo’s potential goes beyond the introduction of an innovative electronics product; it has the power to change the habit of how Americans watch television. So far TiVo’s penetration has been extremely limited, many consumers are not aware of its existence, and at the point-of-sale, the salespeople are encountering difficulties in explaining the benefits of the product. Moreover, TiVo represented a totally new innovative product that targeted the enhancement of television viewing, which was clearly not on anyone’s priority list. To communicate TiVo’s advantages, the marketing team has considered using different advertising sources for different purposes. However, this approach eliminates the possibility of communicating a consistent message across all potential buyers. Without a consistent message, consumers will be confused of what TiVo truly represents. Most consumers are aware of what a VCR is, so positioning TiVo as the super VCR would make it easier for consumers to associate it with a familiar product and its functions. If the message behind TiVo focuses on providing users with the ultimate television experience, consumers are likely to be curious about what this super VCR is all about. It indirectly encourages consumers to try this state-of-the-arte innovation. The drawback of positioning TiVo as an enhanced digital video recorder is that consumers can view it as an extremely high technological innovation, not suitable for a typical household, but apt for technologically savvy consumers. Digital recorders are a relatively new innovation, with a limited awareness and familiarity among consumers. It narrows TiVo’s ability to reach a wider range of consumers. Positioning TiVo as a product that allows any user to program his or her own TV network not only focuses on one of the many features of TiVo, but the idea behind it is too abstract. TiVo’s relative advantage is high, as its innovation is significantly better than the products it is replacing, specially the regular VCR. Before TiVo, the average household spent more than 7 hours watching TV. TiVo’s intent is to make television viewing a lot more enjoyable, making it a totally new experience. Thus, its functionality is highly compatible with the existing consumer behavior. However, due to the many benefits the product offers, many consumers have difficulty understanding all the benefits of the product. Some users even had trouble using the system, which is not very easy to use; therefore its complexity is high. The trialability of TiVo is low, since the product can be experimented most of the time either in retail stores through a demonstration or through the online demo available at TiVo’s website. TiVo’s observability is currently low, since many consumers have a lack of awareness of its existence. Finally, the risk involved with TiVo’s launching is high, as there is an important amount of capital committed to the success of the project. TiVo’s proposed positioning as the super VCR can be analyzed with the Marketing Mix analysis. Product. TiVo, the super VCR, is the first digital video recorder that empowers television viewers to create their own personal television network. Viewers can pause live television to attend interruptions such as phone calls or unexpected visits. It gives viewers the freedom to watch whichever program they want, whenever they want. With TiVo’s capacity to store up to 30 hours of recorded television, users reduce the hassle of using videotapes to record television programs. Users virtually eliminate the possibility of missing their favorite shows, since they can set-up TiVo to record them. With these aforementioned features, TiVo will revolutionize the way Americans view television. Price. The current price of $999 for the 30-hour TiVo box is extremely high. It can easily discourage any early adopter or a TV addict. Hence, the marketing team should reduce the price to $399, even lower if financially viable. The more attractive the ticket (i. e. TiVo Box) for the ultimate TV experience, the easier consumers will be lured in. The service fee structure seems at a very reasonable price, it requires no major price adjustments. Place. Electronic retail stores, such as Best Buy, Circuit City, and Sears serve as the best channels to sell the product. It is imperative that the marketing team develops a training program for the sales force of those retail outlets. Many consumers will have their first TiVo experience in a retail store; hence, the salespeople must be prepared to demonstrate the benefits of TiVo in a flawless way. The internet should be used as another channel to sell the product, especially the TiVo website, where it must have a friendly-user demo, so customers can interact with TiVo. Promotion. Consistency is the key to launch a successful communication strategy across the different media sources. The marketing team should focus on attractive ways to create the need and dependency of TiVo. Offering a 30-day free trial for the TiVo recorder and service is an excellent way to allow consumers to fully experience TiVo’s benefits. Presenting testimonials of TiVo users about their positive experiences with the product stimulates the curiosity among consumers who want to know what the super VCR really does. Recommendation Positioning the TiVo as the super VCR that provides the ultimate TV experience will speed up the adoption of this innovative product. This theme stimulates a very particular interest among those who consider watching television as a means of entertainment. Moreover, delivering this message builds on TiVo’s brand identity, which can be associated with the innovative super VCR that changed an old-fashioned lifestyle. TiVo is more than the first digital video recorder that gave consumers the opportunity to develop their own personal television network; it is the super VCR that is making the habit of watching TV as the ultimate experience.

Health Essays Gender Health Disparities

Health Essays Gender Health Disparities Mens Health: Men Are far from being the Stronger Sex, they are Actually the Opposite Introduction: Gender-based Health Disparities While the study of gender in health has allowed for tremendous strides, there has been little benefit to advancing the understanding of mens health (Habben, 2005). While the majority of social, political, legal, and religious systems favor men, this favoritism has not served to improve mens health status (Lantz, Fullerton Harshburger, 2001, p. 189). Generally, men suffer more life-threatening and chronic illnesses such as heart and cardiovascular disease, cerebrovascular disease, certain cancers, and emphysema (Lantz, Fullerton Harshburger, 2001, p. 189). Men have higher age-adjusted mortality rates for the 15 leading causes of death than do women (Williams 2003, p. 724). Furthermore, they have at least two times higher death rates than women for suicide, homicide, accidents and cirrhosis of the liver (p. 724). The two leading causes of death for men in the U.K. are circulatory disease (including heart disease and stroke) and cancer (NSO, 2004a). Numerous health statistics illustrate the increased vulnerability of men to certain illnesses. In 2001, almost half of men were considered overweight compared to one-third of women (NSO, 2004b), men are twice as likely as women to exceed the daily benchmark for alcohol consumption (NSO 2004b), and life expectancy at birth is lower for males than for females at 75.7 vs. 80.4 years (NSO 2004c). In the United States, men have a higher incidence of seven out of the ten most common infectious diseases, and three quarters of deaths from myocardial infarction occur in men (Courtenay, 2000, p. 1385). Cancer is a prime example of the effects of male gender on health (Nicholas, 2000). Cancers of the larynx, oral cavity, pharynx, bladder, and liver occur highly disproportionately in men (Nicholas, 2000, p. 27). Further, men are more likely to die from cancer than are women. Biology vs. Gender Socialization Differences in health between men and women are not merely biological, but also include lifestyle differences and gender socialization factors (Peate, 2004). Gender differences in health and longevity can be explained partly by health behaviors (Courtenay, 2000, p. 1386), and recent discussions of mens health have emphasized the importance of masculine gender role socialization (e.g., Nicholas, 2000, p. 27). Mens concepts of maleness or masculinity guide their decisions about accepted behaviors. For example, risk-taking behaviors such as excessive alcohol or tobacco use are influenced by beliefs about masculinity (Nicholas, 2000, p. 28). The study of mens health goes beyond an emphasis on physiological structure and biological sex to include a broader analysis of social, cultural, and psychological issues pertaining to the traits, norms, stereotypes and roles associated with male gender (Brooks, 2001, p. 285). Men, in their quest to embody a strong masculine role, may predispose them selves to psychological, emotional, and behavioral disorders (Brooks, 2001, p. 287). Gender may be defined as the expectations and behaviors that individuals learn about femininity and masculinity  (Sabo, 2000, p. 133). Gender socialization influences health-risk behavior, mens perceptions of and use of their bodies, and their psychosocial adjustment to illness (Sabo, 2000, p. 133). While establishing his braveness or manliness to others, a man who conforms rigidly to the masculine ideal by ignoring pain and other illness symptoms is at increased risk of developing chronic diseases (Sabo, 2000, pp. 135-136). Beliefs about masculinity play a role in the health of men, and may lead them to engage in harmful behaviors or to refrain from health-protective actions (Williams, 2003, p. 727). Male-like qualities such as individuality, autonomy, stoicism, and physical aggression, as well as avoidance of showing emotion or displaying weakness may combine to lead to poorer health in men (Williams, 2003, p. 726). In addition, gender roles can help explain mens reluctance to seek medical care, their avoidance of expressing emotions, engagement in unsafe sexual behaviors, drug use, crime, and dangerous sports (Lee Owens, 2002). Further, men may be more likely to identify themselves with their work and to spend less time with family (Lee Owens, 2002). While men who are socialized to have more feminine attributes may be more likely to be aware of and concerned about their health and health-compromising behaviors (Kaplan Marks, 1995), men who step outside the gender boundary may be perceived as deviant (Seymour-Smith, Wetherell Pheonix, 2002). Gender socialization may influence the extent to which boys adopt masculine behaviors. Boys are encouraged to play like other boys and discouraged from playing with or like girls. To do otherwise could lead to rejection. Parents often instill in boys that they are strong and that big boys dont cry ideas which help form the boys personality. The masculinization process may make men have difficulty asking for help (Peate, 2004). Society places great value on the stereotypical image of the male as strong and silent, contributing to the idea that men are invulnerable (Fleming, Spiers, McElwee OGorman, 2001, p.337). While women value interdependence (e.g., consulting others and accepting help ), men value independence and avoid acknowledging a need for help (Lantz, Fullerton Harshburger, 2001, p. 190). Strict adherence to idealized masculinity may lead to a number of mental and physical health problems. This may be due not only to strict adherence to a rigid masculine role, but also to a sense of failure when men fail to live up to this role (Nicholas, 2000, p. 31). Such failure may lead to increased anxiety, psychological distress, poor relationships, cardiovascular reactivity, anger, decreased self-esteem, and unwillingness to seek health services (p. 31). Risk-taking Men are more likely than women to engage in risky behaviors and to hold risky beliefs (Courtenay, McCreary Merighi 2002). They are more inclined than women to engage in behaviors that increase morbidity and mortality such as smoking and alcohol abuse (Williams, 2003, p. 727). Men and boys are socially pressured to endorse gendered societal prescriptions such as beliefs that men are strong, independent, self-reliant, and tough (Courtenay, 2000, p. 1387). As a reflection of such gender stereotypes, men often exhibit risk-taking behaviors such as smoking, poor diet and exercise habits, drinking to excess, and overworking (Lantz et al., 2001, p. 191). While men tend to know less about health than women, they also perceive themselves as less vulnerable to illness than do women (Nicholas, 2000, p. 29). As a result, men may be less aware of recommended screening and common symptoms of disease. More men than women smoke cigarettes and use excess alcohol. These behaviors often occur together, thereby increasing the incidence of oral and throat cancers (Nicholas, 2000, p. 28). Excess alcohol and tobacco use is a risk factor in 80% of cases of head and neck cancers (p. 28). The causes of death that affect the most mencompared to womenare those most influenced by behavior or personal choice (e.g., suicide, homicide, accidents, and cirrhosis of the liver; Habben, 2005). Alcohol and illicit drug abuse are largely male problems in which the social construction of masculinity plays a significant role (Brooks, 2001, p. 290). Alcohol abuse is a major contributor to mortality from liver cirrhosis, accidents, suicide, and homicidethese being the four causes of death where men double the rate of women (Williams, 2003, p. 727). Further, men are more likely to believe that high-risk behaviors will not impair their performance (e.g., drinking and driving; Williams, 2003, p. 727). Throughout life, men are at a higher risk of dying than are women. Lifestyle factors related to this include an increased likeliness of having accidents, having a dangerous occupation, and experiencing higher risks when at work (Peate, 2004). Men tend to underestimate the risks involved in physically dangerous activities and may feel that enduring physical punishment and pain are part of being male (Nicholas, 2000, p. 29). Men are more likely than women to work in hazardous occupations such as construction, agriculture, oil, transportation, and forestryoccupations that increase mens exposure to known carcinogens such as asbestos, benzene, chromium, and vinyl chloride (Nicholas, 2000, p. 28). In addition, risk-taking may include playing of dangerous sports (e.g., football or rugby), or engaging in high-risk sexual behavior. Taking risks confirms a mans masculinity to himself and to others. Further, gender is related to power, and the pursuit of power may lead men to engage in harmful behaviors (Courtenay, 2000, p. 1388). Behaviors such as refusing to take sick time off from work, insisting that they need little sleep, and boasting that alcohol or drug use does not impair their driving serve to demonstrate the dominant norms of masculinity (Courtenay, 2000, p. 1389). Under-utilization of Health Care Services Since illness is seen as a threat to masculinity, men are less likely to seek help when ill (Fleming, et al., 2001, p. 337). This may be related to the male tendency to suppress the expression of need and to minimize pain (Williams, 2003 p. 728). Men tend to reinforce social beliefs that they are less vulnerable than women, that their bodies are stronger than those of women, and that caring for ones health is feminine (Courtenay, 2000, p. 1389). In fact, utilization of health care and exhibiting positive health behaviors or beliefs are constructed as part of idealized femininity, and must be resisted in the expression of masculinity (p. 1389). Mens reluctance to discuss personal concerns may extend into the patient-provider relationship, where men may be less likely to fully report their health history and the exact details of their illness symptoms (Lantz, Fullerton Harshburger, 2001, p. 194). Men are less likely to engage in health behaviors such as reporting symptoms, practicing health-promotion, and utilizing health care services (p. 189). Medical encounters also differ between male and female patients, with men receiving less time, fewer services, less information and advice, and less encouragement to change health behaviors (p. 728). Further, when men do receive care, they are less likely to adhere to their medical regimen (p. 728). The socially conditioned suppression of pain by men may lead to delayed help-seeking (Brownhill, Wilhelm, Barclay Parker, 2002). Gender socialization may be responsible for the fact that men value more concrete rather than abstract information (Lantz et al., 2001, p. 194). Thus, men may be more likely to ignore vague somatic symptoms and to wait for more concrete signs of disease, thereby delaying treatment until the more advanced stages of disease (p. 194). Often, when men seek care, their disease process is more advancedleading to higher morbidity and mortality (Lantz et al., 2001, p. 191). While women are more likely to seek care for symptoms, men generally seek medical care for employment or insurance reasons (p. 191). Delaying medical intervention leads to a state of urgency once assistance is finally sought (p. 191). In men, emotional distress in men may be masked by outward symptoms such as chest pain, deliberate self-harm, drug or alcohol abuse (Brownhill et al., 2002). Further, men expect health care professionals to be able to read their signs and symptoms without themselves having to disclose anything (Brownhill, et al., 2002). Other reasons for mens reluctance to seek health care may include a lack of understanding of making appointments, inconvenient opening hours, long waits for appointments, lack of trust, and fear of being judged. Men may feel social pressure to not reveal any weakness that may lessen their masculinity, and thus may not seek care. Solutions might include providing services that men can access anonymously (e.g., via the internet or telephone help-lines), and extending opening hours of services to include evenings and weekends. Conclusion: Possible Solutions for improving Mens Health Health educators and advocates for mens health should encourage men to consider the effects of gender on health behaviors and outcomes (Sabo, 2000, p. 139). Health education for men should address enhancing mens awareness that some of the culturally supported masculinity norms can lead to health-damaging behaviors (Williams, 2003, p. 730). Williams suggests that the meaning of manhood needs to be re-defined in a more positive way along with changes in cultural institutions and social structures, thus reinforcing positive health behaviors in men (Williams, 2003, p. 730). Modification of health behaviors may be one of the most effective ways of preventing disease (Courtenay, 2000, p. 1386). One solution could be to provide earlier socialization of boys and young men that health promoting behavior is positive, that reporting health concerns is not a sign of weakness, and that better health encourages a more positive self-image (Lantz, Fullerton Harshburger, 2001, p. 195). The development of the male gender role should focus less upon the roles of protector and provider, and should emphasize more greatly mens abilities as caregivers and nurturers (Brooks, 2001, p. 293). Such emphasis would enhance the presence of nurturance, attachment, and intimacy in the social construction of masculinity. References Brooks, G. (2001). Masculinity and mens mental health. Journal of American College Health, 49: 285-297. Brownhill, S., Wilhelm, K., Barclay, L., and Parker, G. (2002). Detecting depression in men: A matter of guesswork. International Journal of Mens Health, 1: 259-80. Courtenay, W. (2000). Constructions of masculinity and their influence on mens well-being: a theory of gender and health. Social Science Medicine, 50: 1385-1401. Courtenay, W., McCreary, D., and Merighi, J. (2002). Gender and ethnic differences in health beliefs and behaviors. Journal of Health Psychology, 7: 219-31. Fleming, P., Spiers, A., Mc Elwee, G. and OGorman, M. (2001). Mens perceptions of health education methods used in promoting their health in relation to cancer. The International Electronic Journal of Health Education, 4: 337-344. Habben, C. (2005). Mens health in primary care: Future applications for psychologists. In James, L. and Folen, R. (Eds.); The primary care consultant: The next frontier for psyc hologists in hospitals and clinics, pp. 257-265. Kaplan, M. and Marks, G. (1995). Appraisal of health risks: The roles of masculinity, femininity, and sex. Sociology of Health and Illness, 17: 206-21. Lantz, J., Fullerton, J. and Harshburger, R. (2001). Promoting screening and early detection of cancer in men. Nursing and Health Sciences, 3: 189-196. Lee, C. and Owens, R. (2002). Issues for a psychology of mens health. Journal of Health Psychology, 7: 209-357. Nicholas, D. (2000). Men, masculinity, and cancer: Risk-factor behaviors, early detection, and psychosocial adaptation. Journal of American College Health, 49: 27-33. NSO (2004a). National Statistics; Gender; Health: Women Live almost 5 years longer than men. National Statistics Online. Retrieved from the World Wide Web on 23 March, 2005 at http://www.statistics.gov/uk/cci/nugget_print.asp?ID=438 NSO (2004b). National statistics; Gender; Health related behavior: More overweight men than women. National Statistics Online. Retri eved from the World Wide Web on 23 March, 2005 at http://www.statistics.gov.uk/cci/nugget_print.asp?ID=439 NSO (2004c). National statistics; Health; Health expectancy: Living longer, more years in poor health. National Statistics Online. Retrieved from the World Wide Web on 23 March, 2005 at http://www.statistics.gov.uk/cci/nugget_print.asp?ID=918 Peate, L. (2004). Mens attitudes towards health and the implications for nursing care. British Journal of Nursing, 13: 13-26. Sabo, D. (2000). Mens health studies: Origins and trends. Journal of American College Health, 49: 133-142. Seymour-Smith, S., Wetherell, M., and Pheonix, A. (2002). My wife ordered me to come: A discursive analysis of doctors and nurses accounts of mens use of general practitioners. Journal of Health Psychology, 7: 253-67. Williams, D. (2003). The health of men: Structured inequalities and opportunities. Public Health Matters, 93: 724-31.

Gender Roles in Medea by Euripides Essay -- Gender Roles in Greek Soci

Centuries of traditions has enabled men and women to define gender roles in society. Although some critics declare gender roles do not exist today, others believe they do. In society, men and women are defined by gender roles throughout their activities and emotions. A doctor is typically portrayed by a male while women rear the children and cook for the men. However, although still in existence, today these roles are less obvious but tend to have similar meaning when compared to the past. In ancient Greece, women suffered great hardships. Currently, females work, vote, and run for office. In comparison to ancient Greece, these activities are a phenomenal leap from being under the direct supervision of a male husband. In Greek society, the role of women was considered to be insignificant compared to the Greek men. The women had very few rights, no room to voice personal opinions, and a very bleak future with few options for a better life. According to Moses Hades, professor of Greek studies, women in ancient Greek plays are known to be the main characters and take the role of the villain, victim, or the heroine. In Euripides’ play Medea, Medea, the main character, plays all these roles. She represents the heroine by helping her husband secure the Golden Fleece prior to their marriage, and then portrays the victim by being betrayed by her husband, and finally the villain by murdering her loved ones. Therefore, Euripides follows the standard format for a Greek tragedy. Ironically, Medea’s actions are similar to a man when she takes charge of her marriage, living situation, and family life when she devices a plan to engulf her husband with grief. With this in mind, Medea had accepts her place in a man’s world unti... ...leaving moves Medea into a beggar status. She understands that she does not have authority, money, or power over anyone in the land. This leaves her powerless and desperate. Thereofore, she forms a crafty plan that revolves around herself and reestablishes power and authority. Even in today’s society, gender roles play a part in how people view the world. Although more important than the gender roles are the emotions that antagonize the psyche of the human. Medea shows how jealousy can lead to revenge and influence bad decisions and ruin or even end lives. Ironically, the decisions she makes to kill her children, leaves Jason helpless much like a Greek wife during this time. She removes the opportunity for him to voice his opinions, needs, and desires. This flip of traditional gender roles shows how gender roles are not a reliable way to view a society.

Maxine Kumin :: essays research papers

Maxine Kumin   Ã‚  Ã‚  Ã‚  Ã‚  Maxine Kumin, who experienced many different views of the world through travel, feels the most comfortable in New Hampshire, her rural home. In any area that she travels, she always makes a similarity to her home, as expressed in her poems.   Ã‚  Ã‚  Ã‚  Ã‚  In her poem, â€Å"The Long Approach†, she is driving in her Saab hatchback from Scranton to her farm in New Hampshire. She also discusses her plane ride back from Orlando to New Hampshire the week before. Throughout the poem she makes references back to the animals she cares for and comes in contact with on the farm. Her knowledge of rural life is shown, by describing details of animals; such as, â€Å"eel-thin belly†, â€Å"life as loose as frogs†, â€Å"slag heaps stand like sentries shot dead†, and â€Å"I'm going home with the light hand on the reins†.   Ã‚  Ã‚  Ã‚  Ã‚  Next in her poem, â€Å"How It is†, she puts on a blue jacket that belonged to her recently deceased friend, whom played a major role in her life. By putting on the jacket, she tries to relive the past by, â€Å"...unwind(ing) it, paste it together in a different collage...†. In this poem, Maxine Kumin, uses plants to describe her feelings, as in; â€Å"scatter like milkweed† and â€Å"pods of the soul†. These similes show what she sees and feels.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Longing to be Saved†, is a dream, where her barn catches fire. â€Å"In and out of dreams as thin as acetate.† She visualizes herself getting the horses out, but they â€Å"wrench free, wheel, dash back†.   Ã‚  Ã‚  Ã‚  Ã‚  In, â€Å"Family Reunion†, she writes that â€Å"nothing is cost efficient here†. Vegetables are grown on the farm, and animals are raised to be killed. â€Å"The electric fence ticks like the slow heart of something we fed and bedded for a year, then killed with kindness' one bullet and paid Jake Mott to do the butchering.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Waiting for the End in New Smyrna Beach, Florida†, Maxine Kumin notices in her venture in Florida a homeless couple with a baby. In her poem she describes the couple watching the passing cars at Lytle and South Dixie to an â€Å" egret grazing the canals who darts and pecks and lunges and after an eternity at Lytle and South Dixie the light changes.†   Ã‚  Ã‚  Ã‚  Ã‚  In her last poem written in the booklet, â€Å"Getting Through†, she describes different types of snow.

Marketing Analysis of Blizzard Entertainment Essay

Blizzard Entertainment ® is a premier developer and publisher of entertainment software. After establishing the Blizzard label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard has maintained an unparalleled reputation for quality since its inception. Blizzard’s track record of back-to-back number one selling games spans more than a decade, and with blockbuster hits such as World of Warcraft ®, Warcraft ® III: Reign of Chaosâ„ ¢, Diablo ® II, and StarCraft ®, the company has earned several consecutive Game of the Year awards. In addition, Blizzard’s online-game service, Battle.net ®, is one of the largest in the world, with millions of active users. The high-quality products based on Blizzard’s games have also proven popular and garnered much critical acclaim. These products include action figures, novels, manga, board games, pen-and-paper role-playing games, apparel, and the World of Warcraft Trading Card Game, which is a bestseller in its category. Extending the reach of its game universes even further, Blizzard is currently at work with Legendary Pictures, the studio behind the feature films Batman Begins, Superman Returns, and 300, on a live-action Warcraft movie. The reason that the Blizzard became so successful on making games is that the company interacts with the customers. Firstly, all the staff of Blizzard are the game lovers, they know what is hot, and what the customers want to play and see. This will help the company knows the target market better, also give a direction for gaming development. For example, in the early 90s, when the real-time strategy games came out, Blizzard launched their Warcraft I, and quickly became popular. After the success of Warcraft I, the company launched Diablo I during the 1998 to 2000, this created the new generation of the third person role-play games, which has copied by other companies in the last ten years. Secondly, after the Blizzard’s big success of the Diablo and Warcraft, the company still wanted innovating its products and services through analyzing gamers’ information, the survey questions were posted on its homepage and other big software media, such as computer gaming world, PC gamer and computer life. They were hearing from the Diablo and Warcraft fans for their thoughts of developing new games, and what they want the next games to be. Then the glory days of Blizzard has came—— the Starcraft had launched in late 1998, and became the best real-time strategy game in the 19th century, because the game was perfectly balanced for the 3 species battle in the galaxy. Blizzard could not achieve this without analyzing what the customers want and the data which collected from the gamers. Thirdly, Blizzard is a computer games maker and also providing online gaming servers for the players, such as World of Warcraft and Starcraft. The objective of relationship is more like the cross-selling, once the games are launched by the company; they are going to the market through the dealers such as: Best Buy, Future Shop and also through online shopping, directly from the Blizzard company homepage. Furthermore, Blizzard develops and publishes its own games, then provides them into the market, so they save a lot of avoid selling its games through a publisher like EA Games. Finally, the Blizzard has achieved its success by connecting with the customers; both analyze the data from customers and hire professional gamers giving ideas for the future development. It became more and more important for the company’s marketing in the nowadays.